There are many different ways to make money from blogging. Advertising, affiliate marketing, digital products, and sponsored posts are just a few common ways to monetize a blog. But one lesser-known way to make money is by selling or “flipping” your blog.

If you’re anything like me and you watch a lot of HGTV, you’re probably already familiar with the concept of “house flipping.” Basically, it’s when you purchase a house that’s a fixer-upper, renovate it, and then sell or “flip” it for a profit.

The same concept applies with blogs. I have started five blogs, two of which I later sold for a profit and one I am currently developing that I anticipate I’ll be able to sell for mid-five figures within the next year.

Selling a blog can be very lucrative – some bloggers even make six figures from selling their sites! Here’s everything you need to know about selling your blog:

Three Paths to Selling Your Blog

There are three different ways you can go about selling a blog for profit.

1. Sell your existing blog

If you already have a blog that’s making money, this is the easiest route to take. You can simply sell your existing site. This is a good option for bloggers who want an exit opportunity from their current blog. If you want to start a new blog or business venture, you may consider selling your existing site first before embarking on a new project.

2. Create and sell a blog from scratch

The second option is creating a brand-new blog from scratch, building it up, and then selling it. This is my preferred method and the path I have taken with all my blogs. Although it’s more of a time investment than the next option, it’s less of a monetary investment. 

3. Buy an existing blog and flip it.

The final option is to buy an existing blog, build it up, and then flip it for a profit. This is a great strategy because you can bypass all the start-up work creating a blog from scratch, and have an established blog to work from instead. You can purchase blogs with dozens of high-quality articles already written and even some existing traffic for less than $1,000. 

I’ll talk about all of these paths more in depth, but first let’s cover more of the basics of selling a blog.

How Much Can You Sell Your Blog For?

The typical valuation formula for determining the selling price of a blog is pretty easy to calculate. You can take the average monthly net profit of the blog over the past six to twelve months, times a specific multiple, to find a good selling price.

The multiple is typically between 20 and 40, and is determined through a number of different factors. If you are selling your blog through a broker, they may require or recommend that you list your blog at this price.

For example, let’s say you have a blog with an average monthly net profit of $100. You could expect to sell it for anywhere from $2,000 (with a 20x multiple) to $4,000 (with a 40x multiple.)