Let’s face it: eCommerce retention can be complex.

For most marketers, building a retention strategy can often feel like trying to build a puzzle with missing pieces. They know their customer data is out there, but it’s often stuck elsewhere, siloed in products across their tech stack, leaving their team with blind spots. As a result, many marketers are operating with these blind spots without even knowing it. 

Are you building a retention strategy with blind spots? It’s time to check. 

We’ve identified the top 5 types of marketing styles that can fall victim to the pitfalls of retention strategy blind spots. And if one of these sounds a little too familiar, don’t worry: we’ve got the tools to help you fill in the gaps and get back on track in no time. 

Meet The Juggler. You may recognize this ambitious, ambidextrous individual, but if not, let us give you the rundown. 

The Juggler is an optimist at heart and they genuinely believe that this is fine, everything is fine.  With all of their technology tools scattered across multiple platforms, they are constantly juggling different dashboards, portals, and spreadsheets. 

Our dear Juggler tends to have way too many tabs open and if we’re being honest, data reporting is a real pain in the you-know-what. We can all agree that compiling numbers from multiple sources into one doc to then decode said numbers, in order to build some semblance of a big picture, is not for the faint of heart. Go, Juggler! 

But what kind of a friend would we be to The Juggler if we continued to enable this kind of behavior? The truth is, it’s hard to see the big picture when you’re busy plugging in conflicting data from multiple sources. 

So, how do we course correct if we’re The Juggler? Great question, we’re so glad you asked. 

It all comes down to consolidating your technology tools. We’re not saying you have to get rid of everything, but scaling down or using a platform like Yotpo, that leverages connected data and experiences through a unified platform is a great place to start. 

“There is a movement in eCommerce tech towards product bundling. Brands should be looking closely at their tech stack to see where they can turn two or three apps into one, not only saving on costs but making their day-to-day easier with fewer tools they need to manage.”